Jeffrey Bergan is the founder of Soothing LifeStyle. He is from Los Angeles and has a passion for building and maintaining homes. He started this project based on his experience of building a cottage in Los Angeles. He used hardwood flooring for the most part of the house and used other types of flooring for special places like washrooms, basement, and porch. He made his choices after extensive research. It was when he was working on that cottage and had to choose from different types of floorings, he realized that there was a need for proper guidance for that which led him to launch this project.